Why HubSpot is the Best CRM for Hong Kong SMBs
In today's fast-paced digital landscape, businesses in Hong Kong are recognizing the importance of ...
Read MoreHey Hei Ops (where 囍 means happiness) exists because your operations should never feel painful — it should feel good to work in.
I close the gap between what your tools can do and what your team can tolerate. I find those gaps, name them and build what gets both people and technology aligned.

The name isn't just a play on words. Hey Hei Ops, where hei (囍) means happiness in Chinese, reflects what I actually care about: operations that work so well your team stops dreading Monday morning.
I am the China's first HubSpot Certified Trainer. With 7+ years at HubSpot Gold to Elite Partner agencies and a track record across 40+ B2B clients, I bring the diagnostic depth of someone who's seen every flavor of broken portal and fixed most of them.
Based in Hong Kong, I serve both APAC and NA markets — with the cultural fluency, timezone coverage, and regional technical context that most agencies simply can't offer.
I can’t recommend Kristeen enough! Her knowledge on HubSpot is absolutely unmatched. Even though our time differences were significant, Kristeen always made sure any urgent matters were taken care of immediately. I don’t know when she sleeps!
HubSpot changed our companies operations in ways we couldn’t have imagined. Our ROI has been so worth it. Working with Kristeen was the best decision we could have made!!
Kristeen is highly technical with a brilliant problem solving mindset. Her work involved coming up with innovative and efficient Hubspot solutions that involved integration, reporting and automation to other systems and solving complex structural data challenges.
Her efforts resulted in operational efficiencies, speed to market and integration solutions. Her personality is charming, positive and she is keen on exploring and understanding challenges
These are the most common reasons a system looks fine on the surface but quietly breaks pipelines, corrupts data, and creates frustration every single day.
We build revenue-driving systems on HubSpot for businesses that are ready to grow - and keep on growing.
Data lives in five places. None of them agree. Your team spends more time reconciling spreadsheets than doing actual work. Every report is a manual exercise in archaeology.
Leadership sees one thing. Your sales team says another. Nobody trusts the dashboard, so decisions get made on gut feel instead of pipeline reality.
Your team built automations around an ideal workflow. But the process kept evolving and the system didn't keep up. Now everyone has a workaround, and nobody's sure which one is official.
Onboarding is done. Academy badges earned. But nobody has the time to dig into that workflow error, the stale data, or all the little updates that make a huge difference.
Whether you're a growing business drowning in tool sprawl or an agency that needs technical depth on demand — the work is the same.
Your tools grew one decision at a time. Nothing's wrong with any single choice — but together, they've created a mess nobody can see clearly.
I map the full stack, find the gaps and leaks, and give you a blueprint your team can actually follow. Sometimes the fix isn't technical at all. That's exactly why we start here.
Duplicate records, stale fields, three spreadsheets that don't agree.
I clean and consolidate until you have one source of truth you can trust. Because the goal was never to have more data — it was to stop losing leads in the cracks between systems.
Your process evolved but the system didn't keep up. Now everyone has a workaround, and nobody's sure which one is official.
I rebuild pipelines and workflows around how your team actually works — not how someone assumed they would. A broken workflow isn't just a logic error. It's a handoff nobody owns.
The dashboard says one thing. Your team says another. Nobody trusts the numbers, so decisions get made on gut feel instead of pipeline reality.
I fix the data logic and definitions until the numbers reflect what's actually happening — so leadership can stop guessing and start deciding.
Your tools don't talk to each other. Data stops flowing, leads stop syncing, and nobody notices until the damage is done.
I connect your project management tools, accounting systems, and messaging platforms — through Make, n8n, Zapier, APIs, or custom code. Built to last, not just to ship.
Sometimes you need senior technical work without the full-time hire. I white-label into your team during delivery peaks, or work directly with your staff on the systems they use every day.
Everything is documented, explained, and yours to keep running. Because the handover isn't the end — it's the point.
Most HubSpot problems look technical on the surface. The root is almost always organisational.
A misaligned property isn't just a data issue, it's a process that was never defined. A broken workflow isn't just a logic error, it's a handoff nobody owns.
I read the human system and the technical system at the same time. That's what makes the fix actually stick.
We build revenue-driving systems on HubSpot for businesses that are ready to grow - and keep on growing.
Understand the human system, the technical system, and the gap between them. Most consultants skip this. It's why the same problems come back.
Not just what's visible. Every fix accounts for what's downstream. No patch jobs. No workarounds that create new problems three months later.
Everything is documented, explained, and understood by the people who'll maintain it. You don't need me to keep it running.
I build the system that catches up — consolidating your stack, cleaning your data, and giving you a single source of truth your team actually uses.
I white-label into your team during delivery peaks — or take on scoped projects your team can put in front of a client. I cover the technical work your team needs.
A Revenue Systems Architect designs and builds the systems that connect your sales, marketing, and operations tools — so your team has a single source of truth and reliable pipeline data. Unlike a typical CRM consultant, I look at both the human process and the technical setup.
Growing B2B businesses, professional service firms, boutique retail with wholesale/B2B arms, and HubSpot Partner agencies. Based in Hong Kong, serving APAC and North America.
Here's a breakdown of my pricing.
For growing businesses:
A Revenue Systems Diagnostic starts at HK$8,000 (1-2 weeks). Systems Build Sprints range HK$25,000–45,000 (4–8 weeks). Ongoing Systems Partner support is HK$6,000/month.
For agencies:
Technical Discovery Sprints are US$1,200 and Capacity Retainers are US$3,200/month.
I'm HubSpot-native but tool-agnostic. For smaller businesses, I help recommend the right tool for your stage — including options beyond HubSpot when it makes sense.
Yes — white-label is the default. Your client sees your brand, your tone, your process. I stay invisible unless you want me client-facing.
I've white-labelled for HubSpot Partner agencies across NA and APAC: portal remediation, custom integrations, data migrations, reporting rebuilds. I cover the APAC timezone your NA team can't.
Co-branding is available if you want my credentials on the deck. Your call.
Yes. I work with both NA and APAC teams that need technical depth that they can't staff.
I am remote-first, so async communication is standard (Slack, WhatsApp, email) but I also schedule weekly meetings within HKT and EST hours.
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