HUBSPOT & REVENUE SYSTEMS ARCHITECT ● HONG KONG ● REMOTE

Revenue Systems
that don't punish the people who use them.

Hey Hei Ops (where 囍 means happiness) exists because your operations should never feel painful — it should feel good to work in.

BOOK A DISCOVERY CALL CHECK OUT MY SERVICES

China's 1st HubSpot Certified Trainer

HubSpot Impact Award: Technical Expertise 2023

7+ Years at Gold to Elite HubSpot Partners

China's 1st HubSpot Certified Trainer

HubSpot Impact Award: Technical Expertise 2023

Integromat Social Media Contest Winner 2021

China's 1st HubSpot Certified Trainer

HubSpot Impact Award: Technical Expertise 2023

Integromat Social Media Contest Winner 2021

See Our values

We build revenue-driving systems on HubSpot for businesses that are ready to grow - and keep on growing.

🔨 Your tools don't talk to each other.

Data lives in five places. None of them agree. Your team spends more time reconciling spreadsheets than doing actual work. Every report is a manual exercise in archaeology.

📊 The reports don't show the right numbers.

Leadership sees one thing. Your sales team says another. Nobody trusts the dashboard, so decisions get made on gut feel instead of pipeline reality.

🔗 The process outgrew the setup.

Your team built automations around an ideal workflow. But the process kept evolving and the system didn't keep up. Now everyone has a workaround, and nobody's sure which one is official.

🤷🏻‍♀️ Nobody owns the maintenance.

Onboarding is done. Academy badges earned. But nobody has the time to dig into that workflow error, the stale data, or all the little updates that make a huge difference.

Portal Remediation Sprint

Your HubSpot is messy and you know it. I go in, diagnose the root (e.g. workflow conflicts, data architecture problems, misaligned properties) and hand it back clean, documented, and understood by your team.

Automation Debt
Cleanup

Broken, redundant, and conflicting workflows are silently costing you pipeline every day. I audit, consolidate, and rebuild so your automation stack actually does what you think it's doing.

Post-Onboarding Rescue

Completed a HubSpot onboarding 6–18 months ago and quietly suffering? You're not alone. I pick up where your onboarding stopped — fixing what was misconfigured and explaining what was never made clear.

Revenue Reporting
Fix

When leadership can't trust the pipeline report, someone's getting fired or an agency is getting hired. I fix the deal logic, custom datasets, and calculated fields until the numbers reflect reality.

Custom
Low-Code Integrations

Connect HubSpot to your project management tools, accounting systems or messaging platforms — through Make, Zapier, Google Apps Scripts, or custom-coded workflow actions. Built to last, not just to ship.

Partner Capacity & Training

HubSpot Partners: add a senior technical resource without the full-time hire. I white-label into your team during delivery peaks — or design custom training that actually sticks for your clients and staff.

HOW I WORK ● THE 囍 FRAMEWORK

Every engagement follows the same
three-part philosophy

Most HubSpot problems look technical on the surface. The root is almost always organisational.

A misaligned property isn't just a data issue, it's a process that was never defined. A broken workflow isn't just a logic error, it's a handoff nobody owns.

I read the human system and the technical system at the same time. That's what makes the fix actually stick.

See Our values

We build revenue-driving systems on HubSpot for businesses that are ready to grow - and keep on growing.

HEY
Heed the Root

Listen before touching anything. Understand the human system, the technical system, and the gap between them. Most consultants skip this. It's why the same problems come back.

HEI
Handle It Right

Fix what's actually broken — not just what's visible. Every fix accounts for what's downstream. No patch jobs, no workarounds that create new problems three months later.

OPS
Own the Outcome

Handover isn't the end — it's the point. Everything is documented, explained, and understood by the people who'll maintain it. You don't need me to keep it running.

I can’t recommend Kristeen enough! Her knowledge on HubSpot is absolutely unmatched. Even though our time differences were significant, Kristeen always made sure any urgent matters were taken care of immediately. I don’t know when she sleeps!

HubSpot changed our companies operations in ways we couldn’t have imagined. Our ROI has been so worth it. Working with Kristeen was the best decision we could have made!!

Kristeen is highly technical with a brilliant problem solving mindset. Her work involved coming up with innovative and efficient Hubspot solutions that involved integration, reporting and automation to other systems and solving complex structural data challenges.

Her efforts resulted in operational efficiencies, speed to market and integration solutions. Her personality is charming, positive and she is keen on exploring and understanding challenges

ABOUT ME

I'm Kristeen Romero and I want your operations to be genuinely happy.

The name isn't just a play on words. Hey Hei Ops, where hei (囍) means happiness in Chinese, reflects what I actually care about: operations that work so well your team stops dreading Monday morning.

I am the first HubSpot Certified Trainer in Hong Kong and China. With 7+ years at HubSpot Gold to Elite Partner agencies and a track record across 40+ B2B clients, I bring the diagnostic depth of someone who's seen every flavor of broken portal and fixed most of them.

Based in Hong Kong, I serve both APAC and NA markets — with the cultural fluency, timezone coverage, and regional technical context that most NA agencies simply can't offer.

LEARN ABOUT MY STORY & BACKGROUND CONNECT WITH ME ON LINKEDIN

FOR GROWING BUSINESSES

Your business
outgrew your tools.

I build the system that catches up — consolidating your stack, cleaning your data, and giving you a single source of truth your team actually uses.

Best For: boutique B2B brands, professional service firms, and growing teams with multiple revenue streams and no IT department.

GET IN TOUCH

FOR AGENCIES

Senior depth without
the full-time hire.

I white-label into your team during delivery peaks — or take on scoped projects your team can put in front of a client. I cover the technical work your team needs.

Best For: small-to-mid agencies with client demand that outpaces their technical bench and team capacity. I work in both HKT and EST timezones.

GET IN TOUCH

Latest Blog Posts

Two entrepreneurs sitting in a co-working space in Hong Kong, contemplating whether they should use HubSpot

Revenue Systems
that don't punish the people who use them.

China's 1st HubSpot Certified Trainer

HubSpot Impact Award: Technical Expertise 2023

7+ Years at Gold to Elite HubSpot Partners

China's 1st HubSpot Certified Trainer

HubSpot Impact Award: Technical Expertise 2023

Integromat Social Media Contest Winner 2021

China's 1st HubSpot Certified Trainer

HubSpot Impact Award: Technical Expertise 2023

Integromat Social Media Contest Winner 2021

Why systems stop working for the teams using them.