My Responsible Artificial Intelligence (AI) Manifesto

Principles, policies and procedures that define how I pilot and scale AI in an ethical manner.

AI for the Benefit of Mankind

In the process of making software more intelligent, AI has the potential to make brands more human by enabling us to focus on increased time and energy on communications, creativity, culture, community, and the human condition.

AI should make us better people, professionals, and organizations. However, this will not happen without a continuous focus on the responsible application of AI across all business functions. 

I truly believe AI will have a disproportionate net positive impact on business and society, but it will alter career paths, displace jobs, and continually chip away at our privacy as consumers if we let it. 

We have to be willing to have the hard conversations now so that we do not ruin what can be one of the most transformative technological shifts in human history.

This manifesto is meant to codify the responsible AI principles I will personally apply to all work that I do across all organizations I am a part of.

Much of this manifesto is adapted from the Marketing AI Institute's "The Responsible AI Manifesto for Marketing and Business" (used under a Creative Commons Attribution-ShareAlike 4.0 International License), and inspired by Ethical AI's "Manifesto for Ethical AI".

Core Principles for Responsible AI Use

📑 Human Accountability

AI technologies are designed, developed, deployed and operated by humans to assist our everyday activities. Just as a good manager is accountable to the outputs of their subordinates, humans should remain accountable for all their decisions and actions, even when assisted by AI.

I commit to never knowingly use AI to deceive; produce content for the sole benefit of financial gain; or to spread falsehoods, misinformation, disinformation, or propaganda.

👤 Human-centered

AI technologies should empower and augment professionals' capabilities, not fully replace them. Human knowledge, experience, emotion and imagination will always remain valuable inputs.

Because it is not always clear what patterns AI is picking up on, it is essential that these technologies are not fully autonomous. Humans must remain in-the-loop in all AI applications.

👁️‍🗨️ Transparency

Transparency in data collection and AI usage is essential in order to maintain the trust of our audiences and stakeholders.

I believe in understanding the limitations and dangers of AI, and considering those factors in all of our decisions and actions. 

🧠 Knowledge for All

I believe in an open approach to sharing our AI research, knowledge, ideas, experiences, and processes in order to advance the industry and society.

I believe in the importance of upskilling and reskilling professionals, and using AI to build more fulfilling careers and lives.

How I'm Currently Using AI

While I am constantly experimenting with new AI technologies to drive efficiency and performance across all business functions, my primary use cases today are in the generative AI space across marketing, sales and service functions.

I use a collection of Software-as-a-Service (SaaS) products for:

Ideation & Research

Getting general direction for webpages, blog posts, meetings, etc. I fact-check all information, and provide detailed direction on requirements.


Turning meetings, video and audio from speech to text. This is often used to skim through the content, produce subtitles or summaries.


My meetings will often include AI-powered note-takers as participants. They will produce summaries of key points and action steps.

Content Summarization

Summaries of conversations, meetings, videos, audio, text, etc.

Outline Generation

Creating an outline for webpages, blog posts and other written work. Initial prompts will usually contain detailed instructions.

Image Generation

Creating images for various content using DALL-E. I will put a disclaimer to indicate when something is AI-generated.


Writing paragraphs for webpages, blog posts, videos, and other written work. I edit outputs substantially to fit my tone of voice and typical writing structure.


Generating small snippets of code. Primarily for API calls used in custom integrations, and occasionally, website code.

My AI-Powered Apps

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