In today's fast-paced digital landscape, businesses in Hong Kong are recognizing the importance of a robust CRM system. By centralizing customer data and providing valuable automation tools, a CRM empowers businesses to deliver personalized experiences, nurture customer relationships, and ultimately drive growth.
But with so many options out there for CRMs, it can be hard to choose the perfect one for your business. At the end of the day, much of it comes down to finding software that matches your business needs.
Though Salesforce seems to be the dominant CRM in the city, I want to make a case for HubSpot being the best for SMBs.
5 Reasons Why HubSpot is Perfect for Small to Medium Businesses in Hong Kong
1️⃣ All-in-One CRM for Marketing, Sales & Service
One of the biggest challenges in many organizations is alignment between departments. The biggest cause of this? Departmental silos and disjointed systems.
HubSpot solves this by offering an integrated platform where marketing, sales, and service teams can simultaneously access, update, and manage customer data. And if there's a need for specialized software within any team's process, no problem. With over 1,000 integrations available in its App Marketplace, HubSpot ensures that data can be synced in the CRM too.
2️⃣ Transparent Revenue Attribution & Reporting
Let's face it: Hong Kong is an expensive city to operate in, so you need to make every dollar count. As an SMB, you may even have to produce reports for your investors to prove that you are using their money well.
HubSpot offers in-built or customizable attribution systems that consolidate activities across marketing, sales, and service. These can then be turned into real-time dashboards—streamlining report generation and allowing you to check on performance at any time.
3️⃣ User-Friendly Interface: Accessible to Non-Technical Team Members
Growing a business requires speed, but IT bottlenecks can slow progress. To counter this, businesses should enable non-tech teams to enact changes independently. HubSpot excels here.
Unlike Salesforce, which demands a highly technical and often lengthy setup, HubSpot offers a user-friendly interface. Non-developers can effortlessly manage content, automations, dashboards, reports, contact lists, EDMs, and more without heavy IT intervention. This, additionally, makes the CRM faster and easier for teams to adopt.
4️⃣ Robust Community & Unparalleled Support
HubSpot invests a lot into maintaining multiple channels of support. Both HubSpot Academy and the HubSpot Knowledge Base (i.e. their wiki) are frequently updated to reflect the latest information. They have internal and external evangelists sharing updates and solutions in the HubSpot Community, on LinkedIn, and in Slack/Discord communities.
And they provide 1:1 technical support via live chat and email in all subscriptions with additional phone support for anyone on Professional or Enterprise. In all my years of contacting tech support for different software, HubSpot hands down is one of the best out there.
5️⃣ Cost-effective Solution for Growing Businesses
When calculating the total cost of your CRM, you also need to consider its implementation, support, and other components. Aptitude 8's research on the Total Cost of Ownership of HubSpot vs Salesforce found that Hubspot:
- Requires fewer internal resources to manage
- Provides greater access to customer data
- Users are more satisfied with the implementation process of the CRM
Much of this is thanks to its user-friendly interface, and ease of getting help and support. I highly recommend reading the full report to understand just how cost-effective HubSpot can be. HubSpot also has Total Cost of Ownership and ROI calculators to help you understand the CRM's potential monetary impact to your business.
Is HubSpot the Best CRM for Your Hong Kong Business?
Ultimately, this will depend on your needs, but for most businesses, I believe HubSpot provides the flexibility and speed that SMBs need to grow quickly.
Many articles like to point out that HubSpot is not as customizable as competitors like Salesforce, Microsoft Dynamics 365, or Zoho. This couldn't be further from the truth. HubSpot has made substantial updates in the past few years that many of these writers are unaware of. Most likely, because they are not as heavily invested in the HubSpot ecosystem.
If you'd like to explore whether HubSpot is a good fit for your business and processes, feel free to reach out to me for a free consultation here or through LinkedIn.
[Featured image generated with DALL-E 3 on ChatGPT Plus]