My Story & Background

The Systems Architect Who Was Never Built for the System
If there was one thing I learned growing up, it's this:
When a system is rigid, people break. But when a system cares, people thrive.
Hi, I am Kristeen Romero, a "Third Culture Kid" born in the relentless hustle of Hong Kong to Filipino immigrants. From the outside, I lived between two worlds. But on the inside, I often felt like I didn't belong anywhere.
Growing up, the system was always fighting me.
Public examinations like the HKCEEs and HK A-Levels were not designed for independent thinking. They were designed for absolute precision. In Biology, Chemistry or even Mathematics, you were penalized for not using the exact phrasing or steps in the scoring rubric—even if you understood and explained the concept perfectly.
My secondary school placed me in the "Science Stream" because that's where all the "smart" students go, even though my strengths were in Humanities. I spent years forcing my brain to work in a way it wasn't wired to, and my grades suffered for it. My friends were in the same boat, so our teachers held an "intervention" meant to encourage us to improve, but all it did was make me feel like I wasn't enough.
When I finally switched to a Band 1 school that allowed me to take Humanities subjects for my A-Levels, I thrived in class. I was top in most subjects when it came to school exams but I ended up failing the public exams anyway.
I didn't know it then, but in addition to the cultural differences, I also was navigating an undiagnosed neurodivergent brain (I received my ADHD diagnosis at age 30) through a system that demanded conformity.
Filipino Mangoes, School Buses and Service
While Hong Kong taught me about competition, speed and rigidity, my summers in the Philippines taught me about community, kindness and fun.
Every year, I would return to my parents' home province of Pampanga, which didn't have an international airport for much of my childhood. Back then, we had to take a 1.5 hour flight to Manila then drive about 2 hours to get home.
Though my mother had a high-flying job at Mattel handling collector Barbies, my role model became my mom's eldest sister, Tita Chat. She was an elementary school teacher with three kids who lived on a modest salary.
While she didn't have my mother's corporate resources, she practiced a radical kind of generosity that still inspires me to this day.
Before we arrived, she would spend hours cooking our favorite meals, and purchasing the Philippine mangoes and balut I was absolutely obsessed with. She woke up really early in the morning to go to the market and other locations where she knew specific vendors would be. She made sure all of our favorite foods were ready for us as soon as we got home.
My parents would typically return to Hong Kong for work after a few days, leaving my older sister and I in the Philippines for the rest of our summer vacation.
School was still in session for local students during this time, so her husband, Tito George, would let me ride along in his school bus to pick up students from the elementary school. Sometimes, they'd take me to their favorite sari-sari store (a small mom-and-pop type of grocery store) and treat me to an ice-cream popsicle or food from a street vendor.
Their son, who was a year younger than me, also introduced me to other kids in our subdivision so I got to play a lot of Filipino street games and experience the sorts of mischief that a kalye (street) kid would—chasing other kids in the fields, running around in the rain, biking down a hill or away from an angry dog in a rushed panic, climbing over a house fence to get into my Tita's home while the gate was locked, buying a plastic bag filled with iced water to drink, and so many other things that were not possible in Hong Kong.
In the earliest summers I can remember, Tita Chat made time outside of work to teach me Tagalog—traveling all the way to my grandparents house, where we were staying, to sit down with me at the dining table so I could learn the abakada (Filipino ABCs).
My family in the Philippines really made sure that I was taken care of and had something to do. I got to be an actual kid during my summers and experience the joys of play. It was the kind of respite where I was free to just be myself.

The Turning Point: Yellow Slippers
Because of the pressures of public exams in secondary school, university life and building a career in Hong Kong, I was unable to visit the Philippines for half a decade. When I could finally return regularly again, I was already in my mid-20s.
At that point, my parents had recently purchased a condominium for their retirement, so that's where we stayed for one of our trips. Though our extended family was unable to greet us when we arrived, Tita's family made sure we each had a housewarming gift: a simple pair of house slippers from the market.
As we opened up the little shoe cabinet by the door, I spotted the pair they got for me.
They were yellow.
I paused for a minute, confused.
My favorite color at the time was red. I didn't expect them to know that but knowing how thoughtful they were, there had to be a reason they chose this color.
Then it hit me.
My favorite Teletubby as a child was Laa-Laa, the yellow one.
I was stunned. I had completely forgotten about that.
After all those years apart,
after all the chaos and pressure I had experienced in Hong Kong,
developing stress-induced hair loss and losing my eyebrows in my teens,
making the difficult decision to continue my education in the city,
eventually getting lower than an F in my favorite subject in the HK A-Levels,
desperately looking for a college that would accept my grades so I could get a degree,
taking up several side hustles to pad my CV and make extra money while studying,
learning how to budget so all that hard work wouldn't go to waste,
sneaking out to secretly go to therapy without my parents knowing and paying for it with my own money...
they had somehow remembered that one tiny detail that hadn't crossed my mind in more than a decade.
Without explanation, this brought so much weight off my shoulders. Weight that I didn't know I was carrying.
This memory always brings me to tears.

Revenue Operations with Care and Resilience at the Forefront
My lived experiences have taught me that systems work best when they are tailored for individuals and address real human concerns and emotions. Processes should be as frictionless as possible and metrics tied to outcomes that are real, contextual and meaningful.
People should not have to feel like they are fighting something every day just to get things done and succeed. Real change comes from empowering individuals with the transparency, knowledge and confidence to thrive and become self-sufficient.
So today, in my daily interactions and when I build and consult on systems and processes, I bring two core things with me:
(1) the lessons of growing up in the highly-competitive landscape of Hong Kong, especially as a neurodivergent ethnic minority; and
(2) the spirit and culture of the Philippines, where I learned the power of kindness, facing challenges with humor, making the most of what you have (diskarte), and celebrating each person's individuality.
"Hey Hei Ops" is a symbol of my overall philosophy. Hei (喜) is the Chinese word for Happiness. Double it up to form 囍 and you get double happiness, symbolizing the harmony I aim to create when bringing these two worlds together.
You get the grit and efficiency of someone from a fast-paced city—powered by empathy, resourcefulness and a human-first approach. Sprinkled with the occasional meme here and there.
How much does HubSpot Training in Hong Kong cost?
Virtual Workshop
HK$2,730
Tailored training conducted via Google Meet based on your business needs.
Perfect for hybrid and remote teams.
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Discovery call
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1-hour training session
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Full meeting recordings with chapter timestamps
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AI-generated meeting notes with recap & action steps
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+HK$1,170/additional training session
In-Person Workshop
HK$3,810
Tailored training conducted in your office or any in-person location in Hong Kong.
Great for a more personal touch and engaging experience.
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Discovery meeting
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1-hour in-person training session
-
Full meeting recordings with chapter timestamps
-
AI-generated meeting notes with recap & action steps
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+HK$1,950/additional training session
Full Onboarding
Custom
For businesses that just purchased HubSpot and are starting completely from scratch.
You will receive coaching through your entire setup process.